We make locations understandable for humans and algorithms

Everyone talks about location… Still, home seekers are quite left alone in finding the best place to live. Where is it quiet? Where to find nature? And where do we want our kids to grow up?

During our personal flat hunt Google or Real estate platforms didn’t provide such information. And we wanted more insights than provided in online property profiles. This was hard and time-consuming to research ourselves.

We are convinced this can be better. After many interviews with home seekers, Real estate experts and portals, we concluded that accurate information about the property’s location included in their profiles and data models helps everyone:

• Home seekers can see at one glance whether the location is right for them.
• Real estate portals benefit from higher user satisfaction and uninterrupted sessions as users find all the information they need. Market leaders are even starting to create location-aware matching algorithms to show the best fitting properties first and highlight desired location characteristics.
• Landlords and real estate agents receive better-qualified leads resulting in more conversions and less viewings per conversion as users know they like the neighbourhood.

With this conviction we developed our first location indicator to highlight quiet flats powered by a up-to-date an accurate analysis of noise pollution on front and backside of a property, a unique capability in Europe. Based on the positive feedback from our partners, we then developed a continuously growing number of further indicators that can provide most dimensions that are important for home seekers, from connectivity to urban transport to local shopping (for a full list see our home page).

Results are available via API and can easily and quickly be integrated into customers’ offerings. Thanks to Machine Learning and continuous feedback from interviews, the quality of results keeps increasing.

We’re still at the beginning but our vision is clear: everyone should find their dream locations easily. No more surprises and disappointed movers.